Saturday, September 22, 2012

Sucrets Throat Drops | Soothing Memories Since 1932













If your childhood was anything like mine – and I don't necessarily wish that on any of my readers – you may have some fond memories of getting sick back in the 70's. Extra TV time with Sesame Street and The Electric Company, Gilligan's Island, Brady Bunch, Lost in Space (are you seeing the pattern of care here?) and cherry Sucrets to calm that sore throat. Aside from the addictive taste and numbing properties of the lozenges themselves (powered by Dyclonine, a mild anesthetic), the appeal was all in the package… smart little tins closed with a satisfying snap, and encouraged the rapid consumption of their contents with the promise of holding your spare marbles, allowance or sticker collection. But those memories got a cold slap in the face in 1994 with the introduction of charmless plastic containers, and I hadn't thought of the brand since. Fast forward to RiteAid last week, where I discovered Insight Pharmaceuticals' new tins that capitalize impressively on the brand equity of Sucrets' famous packaging. My 7 year old loves the retro taste, and I get a kick from sharing an inexpensive bit of nostalgia with my son. Updated graphics and crisp debossing aside, some things don't change – he's already trying to figure out how to get his hands on the box for his pog collection. Four flavors, $3.99/pack.

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Posted in Medicine, Packaging | Comments Off

Friday, January 22, 2010

Mucinex Cough Suppressant | Brings New Meaning to the Phrase "Breath Easy"

Some people get head colds, others have sinus problems. When I catch a cold I suffer from the worst chest congestion you can imagine… day after day of coughing, wheezing and shortness of breath. That’s all history since I discovered Mucinex, the first cough medicine that truly lives up to the promises on its package. Not sure what’s in there that Robitussin and the like don’t have, but if you can get past its somehow discomforting name you’ll find honest 12 hour relief in each tablet, even at night when things tend to be at their worst. Within minutes of swallowing the large pill it feels like there’s a little guy chiseling away at the tightness in your lungs, breaking up blockages and opening up the airway (I’m trying hard to avoid using the word m_cus here, which has always grossed me out for no rational reason.) There’s also a children’s version – in cool little packets of flavored powder that melts on kids’ tongues – which safely allows everyone in the family to get a good night’s sleep. Don’t know how I survived eleven Chicago Winters without it (or how I survived 11 years in Chicago period, but that’s for another post.) About $12 for a pack of 14, which will last you a week.

Posted in Chest Cold, Cough, Expectorant, Flu, Medication, Medicine, Mucinex, Mucus, Suppressant, Virus | Comments Off